North Memorial Health Recognized by Modern Healthcare as a Winner of the 2021 Healthcare Marketing Impact Awards For Commitment to Ongoing Safety


North Memorial Health has been selected by Modern Healthcare and its judges as an award winner for the 2021 Healthcare Marketing Impact Awards. North Memorial Health was selected as the BRONZE Integrated Campaign of the Year in the Provider/Insurer category for its outstanding SAFER marketing campaign.

“When faced with managing the constantly changing safety guidelines of the pandemic, our teams at North Memorial Health rose to the challenge and imagined, developed, and implemented a foundation for safety protocols that was communicated through the innovative SAFER campaign; a connected experience that intuitively communicates COVID-19 safety to our team members and patients,” said J. Kevin Croston, MD, CEO of North Memorial Health. “With multiple touchpoints reaching our team members and patients, the campaign has clearly and consistently provided the latest safety guidelines, while also allowing us to remain nimble and effective as guidelines continue to change.”

North Memorial Health is honored to have received this award for its SAFER campaign, which ultimately reflected comprehensive efforts to keep its team members and patients safe, while also ensuring trust and confidence in the ability reduce the potential spread of COVID-19 throughout its facilities and community. This brand campaign was the solution to help patients and team members navigate safety across North Memorial Health’s facilities in a friendly, eye catching and clear way.

“Throughout the pandemic, our goal at North Memorial Health has been to ensure that team members and patients felt safe coming into work and in receiving care at our hospitals and clinics,” said Samantha Hanson, CAO of North Memorial Health. “The SAFER campaign has been successful because of our focus on safety, clear communication and integrity while remaining true to our brand identity and continuing familiarity for our patients, team members and community members.”

This award program identifies and recognizes outstanding healthcare marketing campaigns that are impacting the industry, addressing the ever-changing challenges in healthcare and are reinventing the way audiences receive and retain healthcare information.

The complete list of this year’s winners is available at Modern Healthcare announced the ranking and list of winners in its publication on November 1.

North Memorial Health Branded Wall at Robbinsdale Hospital Our shot to beat COVID Door with Safer campaign branded content Image of Safer campaign webpage Safer campaign sign at hospital

About North Memorial Health

At North Memorial Health, we are on a mission to change healthcare. We’re delivering unmatched customer service and empowering our patients throughout the Twin Cities to achieve their best health. North Memorial Health provides access to high-quality, low-cost care throughout the Twin Cities through its medical transportation services and two hospitals – North Memorial Health Hospital and Maple Grove Hospital. North Memorial Health Clinics which include primary care, specialty care and hospice are part of a joint venture with Blue Cross and Blue Shield of Minnesota that is transforming the healthcare experience for consumers. Across the North Memorial Health system, 900+ doctors and 5,000+ team members are dedicated to delivering a more connected experience for our patients.

Media Relations Contact

Jacquie Fiorillo